THE STUNT

Jameel Motorsport is part of Abdul Latif Jameel Motors, the authorized distributor for Toyota in Saudi Arabia since 1955 and Lexus since 1989. It has been translating Abdul Latif Jameel Motors’ motorsport legacy, beginning in 1997 into impactful initiatives such as the Saudi Toyota Championship. It is also pioneering opportunities for women in Rally Jameel, while embracing innovation in gaming, with collaborations linking the world of motorsport and esports. Today, Jameel Motorsport is playing a pivotal role in shaping the future of motorsport both within the Kingdom and on a global scale. Aligned with Saudi Arabia’s Vision 2030, Jameel Motorsport is committed to driving social and economic growth through motorsport by nurturing emerging talent, supporting high-profile events, and empowering women’s participation in the Kingdom’s sporting scene.

Jameel Motorsport roared into EWC 2025 with a stunt that turned heads and rewrote the rulebook. A souped-up GR Saudi-branded Toyota Supra drifted through Riyadh Boulevard. In a moment that electrified the city, we brought the thrill of motorsport to the heart of one of its most iconic public spaces, marking our arrival not just with presence, but with purpose. The Boulevard, became our canvas to showcase how our motto, Compete to Succeed, truly defines us as we pushed the limits, embraced risk, and made bold moves that others wouldn’t dare.

More than a spectacle, the stunt was a statement – Jameel Motorsport is here to compete